“A big, bold symphony in red.”

— American Institute of Architects

The Building

This iconic, turn-of-the-century building has been meticulously transformed into a luxurious contemporary haven, creating modern and elegant Upper West Side condominium residences for 21st-century living.


101 West 78th Street is a distinctive, late 19th century residence designed by Belgian-born Emile Gruwe. Completed in 1886, it is located directly across the street from its architectural contemporary, The American Museum of Natural History and just one block from the bucolic expanse of Central Park.

Upper West Side condominium



The lobby is both welcoming and refined, with the gracious scale of a piano nobile, complete with soaring ceilings and exquisite custom furnishings set against a refined palette of cerused oak and antiqued mirror wall paneling. Inspired by the Hotel Lutetia in Paris, the dramatic stone floors are composed of Calacatta Prima Select, Negro Marquina, and Blue de Savoy marbles.